Advanblack’s Transformation: Achieving Zero Downtime and Record-Breaking Growth with Hycentra

Advanblack

Advanblack: Innovating Motorcycle Accessories with Precision and Style

Advanblack is a leading manufacturer of premium aftermarket motorcycle parts and accessories, renowned for their innovative color-matching technology. Specializing in high-quality, custom-painted components, Advanblack is dedicated to enhancing the visual appeal and performance of motorcycles. Their commitment to precision and excellence ensures that each product meets rigorous standards, offering riders unmatched quality and style. With a focus on craftsmanship and customer satisfaction, Advanblack has become a trusted name among motorcycle enthusiasts looking for personalized and top-tier accessories.

Challenge

The biggest challenge for Advanblack was the ineffective management of their e-commerce platform, which led to substantial operational issues. The site faced frequent performance problems exacerbated by high traffic and DDoS attacks. Additionally, the high maintenance costs with a non-certified Magento service provider and recurring issues that resulted from poor fixes added to their difficulties. With their Magento version approaching end-of-life, it became critical to address these challenges and find a solution that would not only stabilize their operations but also support their growth and digital presence.

  • Performance Issues and Downtime: The site experienced frequent performance issues, exacerbated by high traffic and DDoS attacks. As a prominent brand, Advanblack needed a reliable online presence, but their previous service provider was unable to offer real-time production support, leading to significant downtime during business hours.
  • High Maintenance Costs: The company incurred substantial costs due to maintenance of their Magento solution by a non-certified service provider. The lack of certification indicated a potential gap in expertise and reliability.
  • Repetitive Problems: The existing service provider’s approach was problematic—fixing one issue often led to new ones, resulting in a cycle of recurring problems. This approach yielded no substantial business value, leaving Advanblack with mounting costs for ineffective maintenance.
  • Urgent Upgrade Need: The urgency to upgrade arose from the impending end-of-life (EOL) status of their current Magento version, necessitating a solution that could both address immediate issues and support future growth.

Solution

To address Advanblack’s challenges, Hycentra implemented a comprehensive suite of solutions designed to enhance performance, reduce costs, and improve overall system reliability. Our approach was centered on optimizing both the technological and operational aspects of their e-commerce platform.

  • Redesigning the CI/CD Process: We revamped the continuous integration and continuous deployment (CI/CD) process to ensure better source control and streamlined deployment. This improvement facilitated more efficient updates and reduced the risk of errors during releases.
  • Architectural Overhaul with AWS: By redesigning the architecture using AWS, we provided a more scalable and reliable solution. This change resulted in improved availability and performance, effectively handling high traffic and mitigating the impact of DDoS attacks.
  • Cost-Effective Upgrade: Leveraging our extensive experience with Magento upgrades, we completed the upgrade 22% more cost-effectively and 25% faster than the previous provider’s estimate. This efficiency ensured a smoother transition and quicker realization of benefits.
  • Page Speed Optimization: We optimized page speed by integrating Fastly and a CDN network, significantly enhancing the user experience and reducing load times, even during peak traffic periods.
  • Custom Extension and Module Optimization: We reviewed and optimized custom extensions and modules that were poorly implemented by the previous provider. By adhering to best practices in Magento development, we improved system stability and performance.
Advanblack

Results

The transformative solutions delivered by Hycentra brought extraordinary results for Advanblack, addressing their challenges with precision and driving substantial business growth:

  • Unmatched Reliability: Our architectural overhaul and migration to AWS ensured Advanblack faced zero downtime—an uninterrupted online presence that protected their brand reputation and operational efficiency.
  • Significant Cost Savings: Through a streamlined upgrade process, we reduced maintenance costs by 22% and delivered the project 25% faster than previous estimates. This not only saved costs but also maximized their return on investment.
  • Enhanced User Experience: By optimizing page speed with Fastly and CDN networks, we significantly improved load times, resulting in a smoother browsing experience and higher customer satisfaction.
  • System Stability: Our refinement of custom extensions and modules, ensuring adherence to best practices, stabilized the platform and eliminated recurring issues, enabling smoother operations.
  • Future-Ready Platform: The upgrade to the latest Magento version addressed the end-of-life issue and prepared Advanblack for continued growth with advanced features and capabilities.
  • Exceptional Growth: The enhancements led to a remarkable 33% sales growth on Black Friday 2023 and a striking 24.54% increase in sales revenue year-over-year (YoY), underscoring the success of our strategic interventions.